So… the Russian boycott is having an effect. The non-Russia Stoli is upping their (already established) relationship with the LGBT community and awareness has been raised about the issues.
Russia and the Russian controlled Stoli have seen the error of their… um… no.
Guess it’s a glass-half full. It really depends on what your goal was in this. If it was truly to raise awareness, then things are happening. However, if you were thinking this was going to cause Russia and their controlled companies to blink… you have heard of Putin, right?
If the goal was to “punish” anyone, the real ones that need to be punished are the ones being least affected.